On Tuesday, July 18th, just as the nectarine-orange sunset came to a close, market lighting illuminated the industrial facade of the brewery where #TeamVirago gathered for the much anticipated Virago Fitness Non-Profit Launch Party! Like all things Virago, the energy of this brewery bash was electric with excitement to celebrate all that Virago Fitness has accomplished and all that Virago Fitness NPO plans to achieve. This party was also an opportunity to debut our newest programs which included F.I.T (Fitness is Therapy), the Virago Warrior initiative, and our sponsorship program which will include a three-month exercise schedule, a personal trainer, a nutrition plan and a regional support team.
Bitter Brothers Brewing Co, a local San Diego micro-brewery, not only donated their space, their service, and their beer but also provided the perfect ambiance to celebrate this socially conscious launch. The delicious organic appetizers were provided by the farmers and caterers of Little Mountain Farm Co and paired perfectly with the Bitter Brothers' beer. You could barely hear the six part raffle over the laughter and triumph of the night. Overall, it was a total success!
We owe special thanks to all the business who donated prizes for the raffle which included everything from a chocolate factory tour to free bike rentals and free fitness packages.
This launch raised money and awareness about the benefits of fitness for post traumatic growth and would not have been such a success without the support of the fitness community, our amazing brand ambassadors, all who were in attendance and all of you who follow and support us from all over the world. Explore our ever evolving website and discover other ways you can join the movement!
Check out the speech below where our fearless leader, visionary founder, and gold star wife Brittney Hogan tells her story and explains our mission.