Our Founder & President, Brittney Hogan, was interviewed by SD Voyager!
Brittney, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started Virago Fitness in 2014, two years after my husband, LCpl Hunter Hogan was killed in Afghanistan deployed with the US Marine Corps. After his death, I hit rock bottom. I drank heavily to try to ignore my pain and sorrow. I did this for a few years until finally turning to fitness as a way to cope, and it completely saved my life. I started Virago because I wanted to inspire others to use fitness for post-traumatic growth. Virago means a person of extreme strength and spirit, and our mission is to inspire healing and growth through fitness. Through our activewear sales, programs, campaigns, and events we rally our community to turn to fitness instead of unhealthy vices when struggling with life’s obstacles. We are just about to launch our first program called The F.I.T. Project which stands for “Fitness is Therapy”. With this program, we partner with local fitness instructors to offer a free fitness class to anyone who’d like to join in. Our goal is to provide the opportunity to everyone to experience first-hand the benefit of fitness for personal growth and healing, while also introducing them to incredible fitness instructors and communities in their area that can help them develop over time. In the near future, we plan to build a factory in the United States and produce all of our products in-house and hire mainly military Veterans and their families.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting and running Virago has been a difficult process. I started the company with no capital, just a lot of support from friends and family and a lot of perseverance. I’ve had to wear many hats and go back to the drawing board many times, but I have learned so much through constant trial and error and reassessing the overall goal of what I was trying to accomplish. I think one of the biggest struggles so far has been learning