Marine Corps Recruit Depot Museum Gift Shop
Retail Partner Case Study

Sean Ritchey
Director of Marketing, MCRD Museum Foundation

"The meaning behind Virago Fitness is what attracted me most to the brand. Virago means warrior and at the MCRD Command Museum Gift Shop we support all warriors.

Being a non-profit, Virago uses its brand to help others, not only military families, which has been a really big part of the owner's life, but anyone going through anything with fitness. At the MCRD Museum Foundation we have a number of programs with that aim, including veteran discussion groups, monthly social gatherings, and gold star programs, so we completely support Virago’s brand and mission.

My customers especially love the empowering messages on them that resonate with the Marine Corps values of honor, courage, and commitment. The "Adapt, Improvise, and Overcome" is the biggest hit for men's apparel. What I think attracts the customer to purchasing the Virago Fitness apparel in my store more than anything is the quality of the material. These shirts are so soft and breathable. I own several shirts and constantly wear them to workout!"